STARBUCKS
SPRING
MY ROLE
Account Lead, Starbucks Spring
AGENCY
Big Spaceship
360 CAMPAIGN
Film, Social, Creator, Radio
Every season has something we look forward to. For Starbucks, Spring 2024 was a chance to make lavender one of them. The highly anticipated launch of the Iced Lavender Oatmilk Latte and Iced Lavender Cream Oatmilk Matcha gave the season a fresh signature—and us a beautiful palette to work with. The creative captured that first-hint-of-spring feeling: brighter days, a lift in mood, and the urge to shake up your routine. Through soft lavender, vibrant green, and irresistible layers, we invited people to find a little spring in their day, even before the weather caught up.
I led the campaign from concepting through launch. With film and social moving into production at the same time, I kept teams connected and decisions moving, helping carry a shared creative vision across every piece of the campaign.
BRAND FILM
Director: Pham + Michael Barth
SOCIAL & CREATOR
Photographer: Julia Stotz
